Social Media Does Not Deliver Value; It Only Enhances It
Ask a marketer what social media is good for and the most common response you are likely to hear is that “it’s good for branding.” Or to put it another way: “I don't have a clue.” “Branding” is a...
View ArticleCan Non-profits Teach Business About Money? Maybe Something.
Stephen Fry is a British actor, technophile, and one of the first celebrities to make use of Twitter. He describes the site as a way of enabling personalities to reach the public without having to be...
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WSI - We Simplify the Internet YOUR MONTHLY REPORT ON THE LATEST INTERNET MARKETING TRENDS IN THIS ISSUE: • Leveraging Social Media for SEO • Search Engines Are Increasingly Aware Of Social Signals...
View ArticleBack to Flickr in a Flicker?
There is always something a little fascinating about seeing a giant company make a huge, public mistake: UK retailer Gerald Ratner wiping £500 million off the value of his chain by describing his own...
View ArticleMashable = Starbucks, but More Useful & Much Cheaper
If you are using social media professionally, you really need to be reading Mashable. You will not find heavy research there. You are not going to get exposés of complex algorithms or data that...
View ArticleThe Right Social Media Plan for a Happy 2013. Social Basics.
So the holidays are behind us and the guilt we all felt about not posting over Christmas and the New Year is giving way to a new determination to fire up the social media work and turn those followers...
View ArticleFacebook Makes Money. Do You Care? What about You?
So according to one recent survey conducted by online marketing firm The Search Agency, about half of “US adults online” have no idea how Facebook makes its money. Even though the site is a public...
View ArticleUnderstand Something: Be Early on Facebook Graph.
The Most Important Searches You’ll Need on Facebook’s Graph Search Facebook’s announcement of its new Graph Search system has been greeted with a giant raspberry. The company’s share price dropped 3...
View ArticleDo Not Copycat the Big Cats
Facebook has developed a clear strategy for businesses looking to promote themselves through social media. The site gives away space in the form of “Pages” and encourages those companies to pick up...
View ArticleYour Facebook Page: 3 Things You Are Not Doing and Should (and 1 Thing You...
The basics of Facebook marketing are simple enough: build a page, post regular content in the form of text updates and pictures, and create a community that’s willing to share your posts and spread...
View ArticleYOU SHOULD BE "RESPONSIVE." HERE IS A TEST TO SHOW YOU WHY.
We believe that businesses cannot compete effectively without a comprehensive mobile strategy. Why Go Mobile Responsive? There are 1.2 billion mobile web-users, and AT&T has seen a 4932%...
View ArticleGOOGLE HAS DONE IT AGAIN. Save yourself time. Attend this online presentation.
Free WSI Webinar Uncovering 7 Content Marketing Tips to Transform Your Digital Marketing Efforts Wednesday, February 27 @ 11 AM (USA EST) | Register Now Google has changed it algorithm again! In...
View ArticleUnderstanding Facebook’s EdgeRank to Boost Your Business
Marketing your business is all about content. If you have ever posted an update on your business Facebook page then wondered why it did not rake in the shares, likes, and comments you thought it...
View ArticleCan You Justify Your Existence…or, better yet, Your Social Media Budget?
According to the latest Generally Accepted Practices survey, a study of more than 600 senior corporate communicators taken in 2012, the work of people responsible for managing the marketing and public...
View ArticleCompare Your Business to Facebook and You Are a Winner! Maybe.
Some of the numbers given out by social media sites can look very impressive. That Facebook has a billion active users each month is an incredible statistic. That Twitter sends out more than 340...
View ArticleYou Always Thought Image was Important. Social Media Proves It.
Take a look at the two biggest social media successes of recent years, and a pattern quickly becomes clear. In January 2012, Pinterest became the quickest site to break through the 10 million unique...
View ArticlePay to Send Messages on Facebook?
Want to send a message to Mark Zuckerberg? Want to ask him for some tips on using Facebook for businesses, offer a suggestion that could improve the service, or even suggest a direction in which he...
View ArticleI Think Facebook is Too Difficult and Even Kickstarters Get Facebook Wrong
One of the most remarkable things about using social media for promotion is the ways in which people get it wrong — even the very simple stuff. Struggling to figure out the best targets for your...
View ArticleDo Not Be Afraid. Follow the Best on Social Media
Social media is an equal opportunity. Big companies can employ large, dedicated teams to send out their posts, to upload their pictures, and to reply to comments, but there is no guarantee that their...
View ArticleSocial Media to Spread Military Secrets? Well, no…
Companies that use social media usually expect their social media managers to be able to show ROI figures. Those numbers are not easy to put together. You can point to views and likes, comments and...
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